Minu ("minerals in the nude") is a new dermatologist-designed mineral skin care brand focused on sun protection. The brand's debut product, the hydrating Brightening Sunscreen Minerals Broad Spectrum SPF 30 Gel-Cream ($58.00; 50 ml/1.7 fl oz), has launched at Credo Beauty in-store and online, as well as at the brand's site.
The gel-cream features the brand's Mineral Superblend technology, which comprises zinc oxide and titanium dioxide for UVA/UVB and blue light defense, as well as iron oxide and mica pigments for evening of skin tone, blurring of fine lines and reduced visibility of spots.
The formulation also delivers antioxidant and anti-irritant activity via echinacea, ginger, and vitamins B3, B5 and E. (See footer for full ingredient deck.)
The brand, took part in the XRC accelerator in 2022, was founded by COO Christine Koppinger and Adam Guggenheim and developed in collaboration with founding dermatologist Meghan Dickman, M.D.
"Minu was created to transform what your skin needs into something you crave," said Guggenheim. "We know that minerals protect and restore the skin's natural barrier—but all minerals are not created equal. Guided by our expert dermatologist on what's best for skin health, we worked with one of the world's most accomplished formulators to achieve a true breakthrough in daily sun protection. We are transforming sunscreen into luxurious skincare that will give your skin not just the best protection, but will make it look and feel better, no matter what your age, gender, skin tone or type."
"This beautiful and innovative SPF formula truly speaks for itself," says Annie Jackson, co-founder and CEO of Credo Beauty. "Like Credo, Minu is pushing industry standards forward, proving that clean beauty can also deliver better beauty in all aspects."
Active Ingredients: Titanium Dioxide 0.5%, Zinc Oxide 18.5%
Inactive ingredients: Water, C15-19 Alkane, Cetyl Dimethicone, Phenyl Trimethicone, Caprylic/Capric Triglyceride, Glyceryl Oleate Citrate, Propanediol, Silica, Dimethicone, Glyceryl Dibehenate, Cetearyl Alcohol, Tribehenin, Polyhydroxystearic Acid, Mica, Hydroxyacetophenone, Magnesium Aluminum Silicate, Cetyl Palmitate, Disteardimonium Hectorite, Sorbitan Palmitate, Xanthan Gum, 1,2 Hexanediol, Caprylyl Glycol, Glyceryl Behenate, Polyglyceryl-4 Oleate, Acrylates/Dimethicone Copolymer, Sorbitan Oleate, Synthetic Fluorphlogopite, Cetearyl Glucoside, Triethyl Citrate, Glycerin, Bisabolol, Alumina, Bis-Vinyl Dimethicone/Dimethicone Copolymer, Stearic Acid, Echinacea Purpurea Extract, Carnosine, Niacinamide, Panthenol, Allantoin, Citric Acid, Sodium Citrate, Tocopheryl Acetate, Polygonum Aviculare Extract, Tropolone, Zingiber Officinale Root Extract, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77491, CI 77492).
