Report: California Naturals Names Owen Wilson Chief Shampoo Officer

Jan 29th, 2024
Shelby Wild, who founded Sephora-bestselling brand Playa Beauty (eventually acquired by Forma Brands) and has just launched the new naturally derived body and hair care line, California Naturals, will speak at Beauty Accelerate.
Shelby Wild, who founded Sephora-bestselling brand Playa Beauty (eventually acquired by Forma Brands) and has just launched the new naturally derived body and hair care line, California Naturals, will speak at Beauty Accelerate.
California Naturals

SEE CALIFORNIA NATURALS @ BEAUTY ACCELERATE LA🌴☀️ Beauty Accelerate is making its LIVE Los Angeles debut March 6-7, 2024 at the Millennium Biltmore hotel, featuring expert talks, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Register now to set your beauty innovation agenda. 

California Naturals has named Owen Wilson its chief shampoo officer, according to People. 

Wilson and his dog Waffles recently starred in a get-ready-with-me (GRWM) commercial for the brand where he shared his hair routine.

According to People, this is the first brand in the United States that Owen has endorsed. 


Shelby Wild, who founded Sephora-bestselling brand Playa Beauty (eventually acquired by Forma Brands) and has just launched the new naturally derived body and hair care line, California Naturals, will discuss the power of clinical evidence, dermatological expertise, clean and natural formulations, and much more during Beauty Accelerate's "Breakthrough Skin Health Innovators" session.


More in Hair Care
Consumer expectations have surged for hair care and repair products, driven by concerns over compromised hair and scalp health, hair loss and more.
K18's Chief Science Officer Talks Emerging Hair Health Innovation
Consumer expectations have surged for hair care and repair products, driven by concerns over compromised hair and scalp health, hair loss and more.
Jan 24th, 2024
Beauty's thought leaders will be taking the Beauty Accelerate Los Angeles stage March 6-7, 2023, including marketing, R&D, data and retail experts from Goop, K18, Dermalogica/Unilever, Credo, Summer Fridays, Selfmade, Circana, AbbVie, Spate and more.
📢Goop, K18, Dermalogica, Credo, Summer Fridays, Selfmade, AbbVie & More Coming to Beauty Accelerate 2024
Hot topics include regenerative skin care, digitized product development, hair health breakthroughs, natural actives, beauty retail 2024-2025, inclusive innovation and much, much more. LIVE and in-person only!
Jan 18th, 2024
The oil protects hair from damage with its bond-building technology that has more than 160 patents along with frizz and heat protection for sleek, healthy-looking styles.
Olaplex No.7 Bonding Oil Available in Larger Size
Olaplex No. 7 Bonding Oil is available now in the original 1 fl oz size and new 2 fl oz size at Olaplex.com and on the Olaplex Pro App.
Jan 16th, 2024
        An unexpected error occurred:
Hair wellness brand Vegamour is launching at all 114 Sephora stores across Canada and online starting today.
Vegamour Brings Hair Wellness to 114 Canadian Sephora Stores
Per Vegamour, one hair serum is sold every 15 seconds, totaling over 2 million bottles worldwide since its launch. This is in line with Spate data on hair density concerns.
Jan 9th, 2024
Taken together, brands of every size will leave this year's event with the knowledge and insights needed to innovate nimbly and mindfully and to elevate their brands to the next level.
Let's Connect the Dots Between Beauty Marketing and R&D: Beauty Accelerate Los Angeles 2024
Join Beauty Accelerate in Los Angeles to set the 2024-2025 innovation agenda!
Jan 5th, 2024
The Benchmarking Company's Denise Herich will present insights from exclusive consumer surveys, highlighting key opportunities for brands to tap for future innovation and marketing.
K18 & The Benchmarking Co. Decode the Hair Health Revolution at Beauty Accelerate
This session will feature fresh shopper insights into hair wellness, as well as insights from one of the hottest brands of the last few years.
Jan 5th, 2024
Maya Smith, a licensed cosmetologist and the brand's CEO and co-founder, says, 'After three decades as a cosmetologist, I crafted the Press Play Thermal Styling System with a passion to deliver a better thermal styling option.'
The Doux's Press Play Thermal Styling System Elevates 'Silk Press' Styling
Maya Smith, a licensed cosmetologist and the brand's CEO and co-founder, says, "After three decades as a cosmetologist, I crafted the Press Play Thermal Styling System with a passion to deliver a better thermal styling option."
Jan 5th, 2024
From hair and skin care, to sunscreens and more, this Beauty Accelerate session will provide R&D and their marketing partners with the insights needed to ensure products effectively meet the needs of this massive, dissatisfied consumer base.
Product Design for Deeper Skin Tones: Sun Care, Skin Care & Hair: Coming to Beauty Accelerate
From hair and skin care, to sunscreens and more, this Beauty Accelerate session will provide R&D and their marketing partners with the insights needed to ensure products effectively meet the needs of this massive, dissatisfied consumer base.
Dec 18th, 2023
'Hair color is not a one-size-fits-all approach, and consumers are looking for a personalized regimen based on their goals,' said John Goss, president of Sally Beauty. 'We are proud to provide a service that meets them where they are, at no cost, to help them achieve the hair color of their dreams.'
Professional Hair Color Advice Has Entered the Chat: Sally Beauty Launches Colorist OnDemand Program
Users of the free service receive "trusted recommendations from licensed professionals," per Sally Beauty, to give them confidence and to ensure the desired results.
Dec 18th, 2023
In August 2023, Amyris and its domestic subsidiaries filed for Chapter 11 bankruptcy in the U.S. Bankruptcy Court for the District of Delaware. At the time, the company announced it was planning to exit its consumer brands.
Windsong Global Acquires JVN Hair from Amyris
In August 2023, Amyris and its domestic subsidiaries filed for Chapter 11 bankruptcy in the U.S. Bankruptcy Court for the District of Delaware. At the time, the company announced it was planning to exit its consumer brands.
Dec 15th, 2023