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Glutathione is one of the body’s primary antioxidants, protecting cells from oxidative stress and the damage caused by free radicals.
Glutathione: A Natural Ingredient With More Cosmetic Benefits Than You Think
Glutathione, a tripeptide composed of the amino acids glutamic acid, cysteine and glycine, is a powerful antioxidant naturally occurring in the human body.
Dec 15th, 2023
From minimalist ingredient decks to pared down beauty routines, consumers are increasingly focused on products that prioritize quality, efficacy and maximum efficiency.
The 2024 Beauty Trend Agenda
As always, conditions are subject to change—at any moment.
Nov 30th, 2023
The gains beauty brands and retailers can make by leveraging influencer marketing, live shopping and loyalty apps aren’t limited to the holiday season. These initiatives usher shoppers into a brand or retailer’s content ecosystem, allowing the company to build deeper relationships—and increased loyalty—with shoppers over time. Those are relationships that will pay dividends not just for the holidays but into the new year and beyond.
3 Ways Beauty Brands Can Capture Holiday Spending
Influencer marketing, live shopping and loyalty apps are three investments beauty brands and retailers are making to differentiate themselves and transform distracted shoppers into customers in this critical period—and into the new year.
Nov 29th, 2023
A bubblegum pink formula in the year of the Barbie movie is sure to catch the attention of consumers. *Depiction only; not the actual product
Read the Label: The Ordinary Soothing and Barrier Support Serum
This recent launch from The Ordinary is becoming popular due to its color, much like the brand's red exfoliating serum in the past. This barrier support serum is pink and especially appealing to consumer thanks to the new Barbie movie.
Nov 16th, 2023
Powered by 15+ plant extracts, this breakthrough formula from ZENAGEN revitalizes hair follicles, delivering healthier, frizz-free hair to enhance and preserve color.
Zenagen Unveils Eclipse: A Scientifically Advanced, Color Preservation and Anti-Gray Shampoo for All Hair Types
Powered by 15+ plant extracts, this breakthrough formula from Zenagen revitalizes hair follicles, delivering healthier, frizz-free hair to enhance and preserve color.
Nov 15th, 2023
Lead Final
What makes you feel good? A day at the beach? A relaxing bath? A good hair day?
Consumers are seeking out products designed to nourish their bodies and minds. Learn about feel-good beauty trends and product innovation with the Beauty Activations team.
Nov 14th, 2023
Back in August, the pharmaceutical, wellness and food worlds gathered for the highly anticipated National Association of Chain Drug Stores (NACDS) Total Store Expo at the San Diego Convention Center, providing a platform for retailers and suppliers to engage in conversations focused on health and wellness products and services. The event showcased everything from DIY wellness to generative AI, from nasal, ear, and eye health solutions to superfoods and organic medicine.
NACDS Reveals Where Health & Wellness is Going Next
"The products showcased on the expo floor clearly demonstrated the industry's forward-looking approach, highlighting the innovation in health and wellness within and beyond the pharmacy."
Nov 9th, 2023
Facial skin care and devices are among the most desirable beauty category acquisition targets for the next two years.
The 2024-2025 Beauty M&A Forecast
For the first half of 2023, transaction values have so far totaled $326 million, signaling strength in the sector.
Nov 9th, 2023
A multichannel content marketing strategy is particularly important to focus on because we’re all operating in a programmatic environment, with consumers existing across diverse platforms. From waking up and scrolling through Instagram and emails to passing advertisements on our commutes to watching television in our homes—ad infinitum. Diversifying your beauty brand marketing strategy and contacting consumers through these different channels opens the brand to new eyes and fresh perspectives.
3 Keys to Mastering Multichannel Beauty Content Marketing
Any multichannel content marketing strategy takes research, organization, strategy, and management to create and oversee. In order for beauty brands to cater to their consumers successfully, precision and resonance are paramount.
Nov 8th, 2023
The influence of livestream commerce extends beyond individual transactions, shaping the business models of social media platforms that facilitate these events.
Beauty’s Untapped Livestreaming Potential
A blueprint for brands getting started or refining their strategies.
Nov 8th, 2023
Paragon Lead Replacement
ParagonCorp: Where Beauty Meets Science
ParagonCorp succesfully held the 1st breakthrough event titled “Beauty Science Fest 2023” during last September as a bold commitment to provide high quality and accessible beauty products for consumers that strongly backed by science & latest technology.
Nov 8th, 2023
Caitlin Clingman oversees Front Row’s strategy and design’s creative disciplines and content creation and Irmand Trujillo is the associate creative director at Front Row’s strategy and design team.
Redefining Brand Codes: A Journey Toward Renewed Excellence in the Beauty Industry
In the ever-evolving world of beauty, understanding the delicate balance between reigniting your beauty brand’s identity and staying true to your authentic self is crucial for achieving brand elevation.
Nov 6th, 2023
Mintel’s NeuroGlow trend notes, 'The next chapter of wellness will be mind-body beauty, where mental well-being and physical appearance are interconnected.
2024’s Beauty Trends Are Already Coming True
Looking ahead at 2024, I’ve found that Mintel’s latest beauty trend report highlights a wide range of concepts that are already underway.
Nov 1st, 2023
There is a growing wellness focus in men’s grooming and hair care products for Gen Z.
4 Hair Care Trends
Natural ingredients continue to be demanded by consumers.
Nov 1st, 2023
New packaging launches have addressed several consumer preferences.
2023 Packaging Launches
Sustainable packaging options continue to be demanded by consumers.
Nov 1st, 2023
DavosLife E3 DVL95 can be emulsified for use in O/W formulations, water-based skin care or used in oil-based products, such as facial oils or nourishing creams.
3 Anti-aging Trends
Global Cosmetic Industry spoke with beauty insiders to highlight what is trending in the anti-aging, hair care, color cosmetics and packaging industries.
Nov 1st, 2023
From new refillable formats to enhanced recyclability, emerging designs are addressing the challenges of sustainability and consumer experience.
Packaging & Manufacturing Trend Tracker: November 2023
From new monomaterial designs to expanded North American manufacturing, packaging suppliers and contract manufacturers are on the move.
Nov 1st, 2023
All too often teams focus efforts on engaging existing customers, fans and followers to maintain the best ROI.
Strategies for Enhanced Customer Conversion
Part 4 of a 4-part series: Leveraging digital marketing to not only survive but thrive in a competitive landscape.
Nov 1st, 2023
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