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342 Results
Type: Article
Section: Retail
Consumers & Markets
Now is the Time to Market Beauty to Generation Alpha
This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.
Companies
Your Partner for Europe
Europe has been a gap too far for many Brands in the USA. EU Dossiers, shipping and time are hurdles. Beauty Bridge Labs is your answer to this market of more than 500 million.
Consumers & Markets
3 Ways Beauty Brands Can Shine on Tik Tok
With its combination of effortless content discovery and easily digestible, short-form video format, Tik Tok has become an incredibly useful tool for brands seeking to capture new market share.
Companies
Is Your Brand Being Targeted By Online Counterfeiters? [Free Brand Scan]
As online marketplaces become increasingly popular for consumers to purchase cosmetics, the threat of counterfeiting also increases. Learn how SIPI’s online monitoring services can stop counterfeiters in their tracks.
Digital/E-commerce
Beauty Brands Can Lead the Way to the Metaverse
The ultimate vision for the metaverse isn’t quite here yet but we’re already seeing examples of digital spaces that blur the lines between real and virtual living.
Retail
Using Commerce Data to Divide and Contour in the Cosmetics Industry
With an increasing number of beauty brands competing for visibility in today’s overcrowded market, many businesses have begun revamping their e-commerce strategies to uphold customer expectations. If your brand is behind, learn how to catch up!
Digital/E-commerce
[interview]: Branded’s Micro E-commerce Business Acquisition Strategy
Branded is looking for digitally native e-commerce personal care, beauty, health and home businesses with outstanding brand potential—so-called “challenger brands.”
Digital/E-commerce
Inside DIBS’ Sustained Growth Strategy Industry
How a community-facing, personalized approach powered by multiple brand "magnets" is propelling this upstart brand amid unprecedented times.
Digital/E-commerce
5 Product Label Tips for Increasing Digital Reach
Online shopping habits are here to stay, which means a product’s shelf appeal now needs to work digitally.
Brick and Mortar
5 Steps to Conducting a Retail Store Audit
Guaranteeing your product’s success on the shelf.
Brick and Mortar
[update] US Prestige Beauty Q1 2021: NPD
"The positive news is that fragrance, skin care, and hair posted growth against 2019, a more accurate representation of industry sales."
Retail
The Beauty of Meditation
Beauty brands can share these tips to enhance the products they offer.
Brick and Mortar
Cosmetic Retail Planning in the New Normal
Beauty merchandise planners need to become more adaptive as consumers’ buying habits have shifted during the pandemic.
Digital/E-commerce
The Beauty E-commerce Packaging Playbook
What 2,000-plus surveyed consumers want, from delivery timelines to hygiene to sustainability and beyond.
Brick and Mortar
Q&A: Wellness is Booming at Beauty Collection
What’s trending at the high-end beauty retailer.
Brick and Mortar
What Recovery Looks Like
How 6 companies are navigating the road to recovery.
Brick and Mortar
8 Beauty Retail Predictions Post-coronavirus
The pandemic’s lasting impact on stores and shoppers.
Brick and Mortar
If We Open, Will they Come?
Cowen research “found a ‘general lack of confidence among consumers in returning to key business industries,’ including retail.”
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