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Section: Brands & Products > Bath & Body

Everyone scrutinizes themselves, but not every consumer wants to undergo professional/aesthetic treatments or procedures. New data points to consumers' desire for professionally inspired at-home beauty innovation.

Lift & Tuck: Consumer Attitudes Toward Aesthetic Procedures

How emerging consumer attitudes point to at-home and topical solutions inspired by professional procedures.

“We want to empower people to feel confident in their own skin, even during moments when life, well, stinks,” said Vineet Kumar, CEO of Native. “We’ve found that consumers are having to solve for normal body odor with compensating behaviors like multiple showers, changing clothes in the middle of the day, keeping distance from others, or using products that are not designed to address odor at the source.'

Native Tackles Whole-body BO

Variants include Coconut & Vanilla, Cucumber & Mint, Lilac & White Tea, and Unscented (stick only).

Founded in 2012, The Honey Pot Company was an early leader in the revamping of feminine care products, including the hygiene, menstrual, consumer health and sexual wellness categories.

Compass Diversified Takes Majority Stake in The Honey Pot Company

Founded in 2012, The Honey Pot Company was an early leader in the revamping of feminine care products, including the hygiene, menstrual, consumer health and sexual wellness categories.

The range provides up to 70% moisture replenishment to dry skin, invisible application and culturally iconic fragrances.

SheaMoisture Debuts Deodorant Range for Rich Melanin Skin

The collection was approved by Black dermatologists for long-lasting antiperspirant underarm protection and skin solutions which evens tone, moisturizes and smooths skin.

Taken together, brands of every size will leave this year's event with the knowledge and insights needed to innovate nimbly and mindfully and to elevate their brands to the next level.

Let's Connect the Dots Between Beauty Marketing and R&D: Beauty Accelerate Los Angeles 2024

Join Beauty Accelerate in Los Angeles to set the 2024-2025 innovation agenda!

A recent U.S. consumer survey found that 91% of women reported being likely or somewhat likely to find targeted products to help with menopause.

3 Trends Bringing Body Skin Care Forward

From menopausal solutions to circular product design, brands are adopting innovation to service consumers.

Katini Skin's Signature Body Oil Lands at Neiman Marcus and Bergdorf Goodman

The vegan, anti-inflammatory and soothing oil is designed to smooth rough skin textures; the formulation comprises squalane and argan oil, macadamia nut and rose hip oil, rooibos extract, vitamin E, and more.

The new body butter's whipped formulation is designed to replenish the skin barrier, lock in moisture, soothe the skin, and nourish the microbiome.

Sol de Janeiro Launches Deep-hydrating Delicia Drench Body Butter Amid Body Care Boom

Key ingredients include moisturizing and barrier-supporting bacuri butter, a soothing complex of copaiba resin and passionflower seed oil, prebiotic hibiscus, and moisturizing hyaluronic acid.

From hair and skin care, to sunscreens and more, this Beauty Accelerate session will provide R&D and their marketing partners with the insights needed to ensure products effectively meet the needs of this massive, dissatisfied consumer base.

Product Design for Deeper Skin Tones: Sun Care, Skin Care & Hair: Coming to Beauty Accelerate

From hair and skin care, to sunscreens and more, this Beauty Accelerate session will provide R&D and their marketing partners with the insights needed to ensure products effectively meet the needs of this massive, dissatisfied consumer base.

A recent survey found that 98% of respondents believe intimate care and sexual wellness are important parts of overall health and happiness, while 94% appreciate that brands are making products to address their personal needs.

Intimate Beauty: What’s Next

Addressing skin sensitivity for the whole body.

Body care, color cosmetics and skin care top the list of categories represented on Kline's list of acquisition-worthy indies.

UPDATE: 25 Indie Brands Ripe for Acquisition

Hair care brands on the Kline list include Amika, IGK, bonding disruptor K18 and Verb.

Rare Beauty is set to launch an emotionally grounded Find Comfort Body Collection, featuring aromatherapeutic and Ayurvedic care. Key SKUs include the Stop & Soothe Aromatherapy Pen, Body & Hair Fragrance Mist, Hydrating Body Lotion, and Hydrating Hand Cream.

Rare Beauty's Aromatherapeutic and Ayurvedic Body Collection Designed for the Mind & Body

The pocket-sized Stop & Soothe Aromatherapy Pen is designed to help users "de-stress and decompress" with a minty-floral-scented water-break gel formula that can be applied to the back of the neck and behind the ears.

NERRĀ Brings Contemporary Mindset to Mediterranean and Hammam Bathing Practices

SKUs include a Pre-Exfoliating Foam ($26), which is inspired by an olive-oil-based green soap commonly found inside Mediterranean bathhouses, as well as a microbiome-friendly certified Exfoliating Body Glove ($28 set) for application.

Jellyfish aesthetics, aquamarine beauty, body care and more top Pinterest's 2024 trends.

Pinterest Unveils 2024 Breakout Beauty Trends

Apparently jellyfish are the new mushrooms. Driving trends in fashion and home goods, the aesthetic will influence hair, with jellyfish haircut engagement up 615%. Interest is centered among millennials and Gen Z.

The vagina-safe formula can also be used as a daily skin softener for intimate areas, as it features a warm vanilla floral essence and sensual silky texture.

Playground Launches Mood Maker Intimacy Oil

The clean, pH-balanced intimacy oil uses a proprietary adaptogen complex and botanical aphrodisiacs known to help promote pleasure and support a healthy libido.

Cosmopak has unveiled its Rooted in Beauty turnkey collection of clean, high-performance color cosmetics, skin care and body care products. The collection compliments the recently released Eco Forward Collection.

Cosmopak's Rooted in Beauty Channels the Latest Makeup, Skin Care and Body Care Trends

The vibrant liquid shadow pen features a silky formula and high level of pearl with small reflective elements for an extreme effect on the eyes.

Amika has launched its first hand wash, a foaming, hydrating formulation inspired by its core focus on hair and scalp care.

Body Care’s Cross-category Inspiration

Four recent launches point to opportunities to span sectors with relevant innovations.

Augustinus Bader Unveils The Body Cleanser

The gel also reportedly addresses fine lines and wrinkles, hyperpigmentation, cellulite, stretch marks, and skin damage.

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