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Section: Brands & Products > Hair Care

Everyone scrutinizes themselves, but not every consumer wants to undergo professional/aesthetic treatments or procedures. New data points to consumers' desire for professionally inspired at-home beauty innovation.

Lift & Tuck: Consumer Attitudes Toward Aesthetic Procedures

How emerging consumer attitudes point to at-home and topical solutions inspired by professional procedures.

To better understand the dynamics in the hair wellness category, Global Cosmetic Industry has analyzed recent consumer and market data, cross-referenced with emerging ingredient and product launches, to outline key concerns driving the greatest interest among shoppers.

Unraveling Consumers’ Top 6 Hair & Scalp Concerns

Across every concern area, ingredients and claims are increasingly centered on skin care-inspired innovations.

In addition to bringing this new product to market, Curology is running a 360-degree integrated campaign called 'Follicle Fitness' focused on educating consumers in a fun, engaging, and approachable way.

Curology's Hair FormulaRx Delivers Personalized Hair Loss Solutions

Hair FormulaRx formulations comprising minoxiil will reportedly feature higher strengths than what's available over-the-counter.

Report: California Naturals Names Owen Wilson Chief Shampoo Officer

According to People, this is the first brand in the United States that Owen has endorsed.

As of early January 2024, select Hairitage bestsellers have been made available at CVS and HEB in-store and online.

Hairitage Turns 4, Expands to Kroger, CVS and HEB

The Kroger expansion will take place in early February, in-store and online.

On a first-come, first-served basis, for brands, prices are as low as $100 ea for 5 people, 2 days; (code: ATT5). Read on for more details and deals.

Beauty Accelerate Drops Reg Rates for L.A. Debut — But Act Fast

Take advantage now of group rates for 2, 3, 4 and more attendees as Beauty Accelerate celebrates it L.A. debut. On a first-come, first-served basis, registrations start at $199 ea for 2 people, 2 days (Code: ATT2). Read on for more details.

Consumer expectations have surged for hair care and repair products, driven by concerns over compromised hair and scalp health, hair loss and more.

K18's Chief Science Officer Talks Emerging Hair Health Innovation

Consumer expectations have surged for hair care and repair products, driven by concerns over compromised hair and scalp health, hair loss and more.

Beauty's thought leaders will be taking the Beauty Accelerate Los Angeles stage March 6-7, 2023, including marketing, R&D, data and retail experts from Goop, K18, Dermalogica/Unilever, Credo, Summer Fridays, Selfmade, Circana, AbbVie, Spate and more.

📢Goop, K18, Dermalogica, Credo, Summer Fridays, Selfmade, AbbVie & More Coming to Beauty Accelerate 2024

Hot topics include regenerative skin care, digitized product development, hair health breakthroughs, natural actives, beauty retail 2024-2025, inclusive innovation and much, much more. LIVE and in-person only!

The oil protects hair from damage with its bond-building technology that has more than 160 patents along with frizz and heat protection for sleek, healthy-looking styles.

Olaplex No.7 Bonding Oil Available in Larger Size

Olaplex No. 7 Bonding Oil is available now in the original 1 fl oz size and new 2 fl oz size at Olaplex.com and on the Olaplex Pro App.

AirLight Pro uses a combination of infrared-light technology and wind to dry the hair rapidly in a way that renders it visually smoother and hydrated, per the company. The process uses 'up to 31% less energy consumption,' according to L'Oréal Groupe.

L’Oréal Boosts Water Sustainability with Gjosa Acquisition and AirLight Pro Hair Tool Launch

"With Gjosa officially joining L’Oréal, we can accelerate research and innovation and go-to-market with more innovative and sustainable beauty tech solutions for the professional and consumer markets."

The Rootist Debuts Bio-fermented Hair Wellness Range

SKUs in the range include the BioBrew Fermented Strengthening Serum, Strengthen Concentrated Shampoo, Strengthen Concentrated Conditioner, AHA+ACV Pre-Shampoo Scalp Clarifying Rinse, Clarify Dry Shampoo Powder and Clarify Balancing Serum for Oily Scalp.

Vegamour Brings Hair Wellness to 114 Canadian Sephora Stores

Per Vegamour, one hair serum is sold every 15 seconds, totaling over 2 million bottles worldwide since its launch. This is in line with Spate data on hair density concerns.

Taken together, brands of every size will leave this year's event with the knowledge and insights needed to innovate nimbly and mindfully and to elevate their brands to the next level.

Let's Connect the Dots Between Beauty Marketing and R&D: Beauty Accelerate Los Angeles 2024

Join Beauty Accelerate in Los Angeles to set the 2024-2025 innovation agenda!

The Benchmarking Company's Denise Herich will present insights from exclusive consumer surveys, highlighting key opportunities for brands to tap for future innovation and marketing.

K18 & The Benchmarking Co. Decode the Hair Health Revolution at Beauty Accelerate

This session will feature fresh shopper insights into hair wellness, as well as insights from one of the hottest brands of the last few years.

The Doux's Press Play Thermal Styling System Elevates 'Silk Press' Styling

Maya Smith, a licensed cosmetologist and the brand's CEO and co-founder, says, "After three decades as a cosmetologist, I crafted the Press Play Thermal Styling System with a passion to deliver a better thermal styling option."

From hair and skin care, to sunscreens and more, this Beauty Accelerate session will provide R&D and their marketing partners with the insights needed to ensure products effectively meet the needs of this massive, dissatisfied consumer base.

Product Design for Deeper Skin Tones: Sun Care, Skin Care & Hair: Coming to Beauty Accelerate

From hair and skin care, to sunscreens and more, this Beauty Accelerate session will provide R&D and their marketing partners with the insights needed to ensure products effectively meet the needs of this massive, dissatisfied consumer base.

'Hair color is not a one-size-fits-all approach, and consumers are looking for a personalized regimen based on their goals,' said John Goss, president of Sally Beauty. 'We are proud to provide a service that meets them where they are, at no cost, to help them achieve the hair color of their dreams.'

Professional Hair Color Advice Has Entered the Chat: Sally Beauty Launches Colorist OnDemand Program

Users of the free service receive "trusted recommendations from licensed professionals," per Sally Beauty, to give them confidence and to ensure the desired results.

In August 2023, Amyris and its domestic subsidiaries filed for Chapter 11 bankruptcy in the U.S. Bankruptcy Court for the District of Delaware. At the time, the company announced it was planning to exit its consumer brands.

Windsong Global Acquires JVN Hair from Amyris

In August 2023, Amyris and its domestic subsidiaries filed for Chapter 11 bankruptcy in the U.S. Bankruptcy Court for the District of Delaware. At the time, the company announced it was planning to exit its consumer brands.

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